Topics
Medical aesthetics and healthcare business
- The business of medical aesthetics: operations, P&L and scale
- Selling a medical spa: exit readiness, diligence and life after the deal
- Private equity in aesthetics and the operational gaps that appear after acquisition
- Consultation flow, conversion and ethical sales systems
- Workforce development, onboarding and training that actually changes behavior
- AI in medical aesthetics: coaching, implementation and the human side
- Branding, marketing, reviews and patient retention
Keynote and motivational
Pitcher Pumps & Power Moves: From Survival to Success. From a single wide trailer on a Florida farm to three degrees, law, healthcare leadership, loss, entrepreneurship and a successful exit. Built around the lessons Davis calls her Power Pearls: relationships, authenticity, decisiveness and risk. Delivered for chambers of commerce, women’s conferences and leadership events.
Approved introductions
Short, for hosts (about 60 words)
Julie Anne Davis, JD, MHA, is a healthcare entrepreneur and the founder and CEO of AesthetiEdge. She built Pura Vida Body & Mind Spa from an SBA loan into a two location, award winning medical aesthetics company and sold it to Well Labs Plus at a 6x EBITDA multiple. She is a Lumenis Key Opinion Leader, former Co Chair of the AmSpa Florida State Chapter, and founder of the nonprofit Reconstructing Dreams.
Longer, for programs (about 120 words)
Julie Anne Davis, JD, MHA, is a healthcare entrepreneur, operator, consultant, author and national keynote speaker with 33 years in healthcare, including 12 years in aesthetics, wellness and plastic surgery. She is the founder of AesthetiEdge, Physicians First Practice Solutions, Pura Vitale Professional Skincare and the nonprofit Reconstructing Dreams, and the founder of Pura Vida Body & Mind Spa, which she scaled from an SBA financed startup into a multi location medical aesthetics company before exiting to Well Labs Plus at a 6x EBITDA multiple. Today she focuses on scalable operational infrastructure, workforce training, AI enabled coaching and professional standards for the medical aesthetics industry, and speaks nationally on business, entrepreneurship, resilience and reinvention. She is the author of For the Love of Cancer.
Please use the full name Julie Anne Davis in program listings and show notes.
Appearances and press
| Date | Title | Outlet | Type |
|---|---|---|---|
| May 2026 | Building Sustainable Growth in Aesthetics (segment from 31:17) | Medical Spa Insider, AmSpa, with Alex Thiersch | Podcast |
| Nov 2025 | Julie Davis to Appear on Women In Power TV | EIN Presswire | Press release |
| 2025 | Women In Power TV: Julie Davis, hosted by Rudy Mawer | Inside Success Network | Television |
| Mar 2025 | Don’t Even Think About Selling Your Medical Spa Until You Hear This | Aesthetic Appeal, with Bill Walker | Podcast |
| Feb 2025 | River City Live: Pura Vida Body & Mind Spa | News4JAX (WJXT) | Television |
| Nov 2024 | Medical Spa Success Panel, Orlando Medical Spa Boot Camp | AmSpa | Panel |
| Sep 2024 | Progress Together with Your AmSpa State Chapter | Medical Spa Insider, AmSpa, with Alex Thiersch | Podcast |
| 2024 | Boost the Online Presence of Your MedSpa: Mastering Reviews for 2024 Revenue, with Shannon Blake | Podium | Webinar |
| Feb 2023 | My triLift Story: Pura Vida Body & Mind Spa | Lumenis | Case study |
| 2021 | Pura Vida Body & Mind Spa Helps Patients Look the Way They Feel | Podium | Customer story |
Since 2021 Davis has delivered more than 60 keynotes, sessions, panels and webinars for the American Med Spa Association, Lumenis Accelerate, InMode user conferences, LAMCA, industry vendors, women’s conferences and chambers of commerce, with audiences of up to about 2,000.
Industry roles
- Lumenis Key Opinion Leader and faculty lead, Business Accelerate
- Co Chair, American Med Spa Association Florida State Chapter, 2024
- Panelist, AmSpa Medical Spa Success Panel, 2024
- Founder and president, Reconstructing Dreams
- Former Guardian ad Litem and Court Appointed Special Advocate, State of Florida
Headshots
Credit line: Courtesy of Julie Anne Davis. Please do not crop the studio image tighter than the shoulders or apply filters.
Booking
For keynotes, conference faculty, podcasts, webinars, press quotes and interviews, email [email protected]. Include the event or show name, date, city or format, audience and the topic you have in mind. Replies usually come within two business days.
For AesthetiEdge training and enterprise inquiries, use the AesthetiEdge contact page.